Posts Tagged ‘kia motors america’

Video Produced By: Super Car Haul

Kia Motors America (KMA) is one of the fastest-growing car companies in the U.S., and its two popular crossover utility vehicles have acquired an impressive collection of awards and accolades from industry observers. This week, the brand’s two CUVs received a different type of recognition when Strategic Vision revealed that new car buyers identified the 2013 Sorento and 2013 Sportage as the number one ranked vehicles in Total Value in the Medium and Small SUV segments, respectively, in the research firm’s latest Total Value Index@ (TVI) study.

2015 kia sportageMore than 350 new vehicles were vetted and over 77,000 buyers who purchased models from September 2011 to June 2012 were surveyed to compile Strategic Vision’s 16th annual TVI study, which revealed that quality and innovation shaped buyers’ opinion of overall values. “The result shows that innovation is the strongest single predictor of which cars, brands and corporations are seen as the best value, or ‘Total Value’ in our study,” stated Alexander Edwards, president of Strategic Vision.

“Kia takes great pride in advancing value to new levels of sophistication, and Strategic Vision’s ‘Total Value’ recognition is gratifying because it is based on feedback from Sorento and Sportage customers,” said Michael Sprague, executive vice president, marketing & communications, KMA. “This honor speaks to Kia’s goal of producing cars that are not only affordable but also dynamic in terms of their design, performance and cutting-edge technology attributes.” The Sorento combines fun and functionality in a refined and value-minded CUV with impressive power. Kia’s longest running nameplate, the Sportage, offers design and performance in a compact CUV with modern amenities and a fun-to-drive personality.

Kia’s Unprecedented Growth

Kia Motors is one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[2] and the industry’s highest brand loyalty ranking[3]. Kia’s U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company’s best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About the 2013 Sorento

The 2013 Sorento incorporates all of the comforts of Kia’s signature crossover utility vehicle with the functionality consumers have come to expect. Built at Kia Motors’ U.S. manufacturing plant in West Point, Georgia, the Sorento can be powered by any one of three capable engines including a robust 3.5-liter V6 engine with sportmatic shifting. The Sorento also offers optional All-Wheel Drive, third-row seven-passenger seating, Bluetooth@[4], SiriusXM radio[5], Infinity@[6] surround sound and Kia’s UVO powered by Microsoft@ voice- activated infotainment and communication system[7]. The refined and value-minded 2013 Sorento is offered at a starting MSRP of $23,150[8].

About the 2013 Sportage

The 2013 Kia Sportage offers value-, image- and safety-conscious consumers a striking design and a standout combination of fun-to-drive performance, the latest in-vehicle technologies, and an abundance of comfort, convenience and safety features all at a tremendous value. The sleek and modern Sportage is available with either a 2.4-liter, 176 horsepower engine or a 2.0-liter, 260 horsepower Turbo GDI engine. Inside the cabin, the Sportage offers a host of available technology features, including Kia’s all new UVO Powered by Microsoft@ hands-free, voice-activated infotainment system. The 2013 Sportage features a starting MSRP of $19,000[9].

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the “Official Automotive Partner” of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. [10] Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – For media information, including photography, visit

About Strategic Vision

Strategic Vision is a research-based consultancy with over thirty-five years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers. Its unique expertise is in identifying consumers’ comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors.

[1] Based on 5-year cumulative growth between 12-month retail sales for periods ending October 2007 and October 2012 of all U.S.

automotive brands.

*The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally

sourced parts.

[2] Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.

[3] Source: Experian Automotive Q2 2011 market analysis.

[4]The Bluetooth@ word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and tradenames are those of their respective owners. A compatible Bluetooth@ wireless technology enabled cell phone is required to use Bluetooth@ wireless technology.

[5]Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com5/8 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.

[6] Infinity is a registered trademark of Harman International Industries, Incorporated.

[7] UVO is optional equipment and available with select packages. Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.

[8] MSRP for Sorento LX excludes $800 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

[9] Starting prices for Sportage bases are manufacturer’s suggested retail price (MSRP), which excludes $800 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

[10] Based on 5-year cumulative growth between 12-month retail sales for periods ending October 2007 and October 2012 of all U.S. automotive brands.

SOURCE Kia Motors America
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Video Produced By: Kia Motors USA

Kia Tip-Off: Legend Q &A

NBA legends Rick Barry, George Gervin and Bill Walton sat down with on the eve of the 2012-13 season to discuss the top stories in the league and make predictions on the season ahead.

Rick Barry, George Gervin, Bill Walton

What are you most looking forward to heading into Kia NBA Tip-Off 2012?

RickBarry: Seeing if the Miami Heat are able to repeat, as it’s a task that is very difficult for any NBA team to accomplish.

GeorgeGervin: Seeing how the Lakers start out. The Lakers are the team by adding to Kobe and Gasol. They could do some damage in the West.

In the countdown to Kia NBA Tip-Off, what has been the biggest off-season move?

Barry/Gervin/Walton: The Los Angeles Lakers getting both Steve Nash and Dwight Howard.

What do you think are the most important traits for a Kia Sixth Man of the Year?

Rick Barry: Ability to sit on the bench, analyze what’s going on during the course of the game, then enter the game and bring the elements to his team that are lacking at that particular time – and to do so on a consistent basis. It is a very difficult task, but many players have been able to fulfill that particular role. I admire the Sixth man.

George Gervin: The ability to lift their team on both ends of the court when they come off the bench. Putting the ball in the basket and getting stops, while uplifting the team, is key.

Bill Walton: Leadership, analytics and decision making. As a sixth man you have to either let it flow when it’s going great or take over and change direction when things are falling apart. You have to be good enough to be the lead player and smart enough to be a role player, because, like life, things change all the time. You never know how it will play out because the team is built around other people and their strengths. It’s when their strengths don’t shine that the Sixth man has to turn things around and quickly restore order to the universe.

In your eyes, what makes a player deserving of the Kia Most Improved Player Award?

George Gervin: A guy that didn’t get much time the previous year and suddenly plays consistent basketball and becomes a part of the rotation for his team.

Rick Barry: A player who in the previous season didn’t get a lot of minutes, but continued to work hard and remained prepared throughout the season. During the off-season, he continuously worked on his craft and improved in areas of weakness. Once given the chance to get into the game on a consistent basis, he helped his team win games and generally became a more productive and consistent contributor to the team.

Bill Walton: Somebody who realizes the need for constant innovation and redefining himself because when you’re good, the other team puts everything they have into stopping your strength. The really good ones are able to eliminate all weaknesses. Most Improved is making the giant leap from great to better then perfect.

Who are your early predictions for the end of season Kia NBA Performance Awards (MVP, Defensive Player, Most Improved, and Sixth Man) for the coming season?

George Gervin

• MVP: You have to talk about LeBron, he’s really coming into his own as far as living up to his potential.

• Defensive: Dwight has always had that potential, as he blocks shots and rebounds well. I’d also be interested to see what Anthony Davis can do.

• Most Improved: That’s a tall order. You almost have to see how the season and teams play before you can really pick a most improved player. Off the top of my head, Kawhi Leonard here in San Antonio. He had a good summer and he’s a Spur, so I’ve seen him and I’m familiar with his progress, and it’s been unbelievable.

• Sixth Man: That’s also tough because I’m not sure if Ginobili will come off the bench or start. The Sixth man last year could be starting this year, so only time will tell.

Rick Barry

• MVP: Front runners would once again be LeBron James and perhaps Kevin Durant.

• Defensive: Certainly Dwight Howard would enter into the equation or maybe someone like Serge Ibaka.

Bill Walton

• MVP: LeBron, Kobe, Durant, and Rondo

• Defensive: LeBron James

• Most Improved: Dwight Howard

• Sixth Man: I’m interested and excited about guys like Jamison, Odom, Grant Hill, Ray Allen and Rashard Lewis. We’ll also see what Jason Terry can do in Boston. If I were to make one pick for Sixth Man of the Year, I’d go with Lamar Odom—he is the most capable, complete and versatile of all the real contenders.

Who do you think will be NBA Champions this year or which two teams would you like to see make it to the NBA Finals?

George Gervin: It’s hard not to pick the champions (Heat), and in the West, I would say San Antonio. Everyone always says how old they are, but they’re very successful and were close to getting to The Finals last year. You have to mention the Lakers too, but it’s still a question mark on how they’ll gel.

Rick Barry: Trying to pick who will be the NBA champion for this upcoming season is a very difficult task, as it is shear speculation. Certainly you have to include the Miami Heat because they are the defending champions, but again it is very difficult to repeat. However, in the West, there are two teams standing out right now. The Oklahoma City Thunder have improved over the last few years, and the experience that they had last year shows that they are capable of being NBA champions. Of course with the addition of Steve Nash and Dwight Howard to the Los Angeles Lakers, the Lakers have to be a team that would be considered a top team and could conceivably make it to the NBA Finals. I enjoy watching the Finals and whatever teams get there, it will be fun for me to be able to watch them.

Bill Walton: Lakers and Heat in the Finals, and the Lakers will win that.
Source: NBAComplied By: Josh Martin