Archive for the ‘automotive’ Category

A Cacophony of Classic Cars Heads To Auction

Lambrecht Chevrolet of Pierce, Neb., was like many Midwestern, small-town dealers — owned and operated by a family, with minimal overhead and little need for advertising since most customers were neighbors. Ray and Mildred Lambrecht ran the dealership with just one employee for 50 years before closing up, and later this year the Lambrechts will sell off a trove of 500-odd vehicles they’ve held onto over the decades — including roughly 50 with less than 10 miles on their odometers. It’s less a car sale than a time capsule auction.

While many of the cars in the Lambrecht collection were customer trade-ins that were left outside to rot, the Lambrechts would occasionally take something they couldn’t sell and just put it in storage. City folk might find it unthinkable to leave so many vehicles lying around for so many years, but there’s always more space in rural Nebraska, and the annual costs fall to zero quickly. I wouldn’t call it hoarding, but I know many people who gather old metal like this do form an attachment to their kingdom of rust; every ride has a story, even when there’s weeds growing around it. Jeannie Lambrecht Stillwell, the Lambrecht’s daughter, says the decision to sell wasn’t an easy one for her parents, and that the cars “comprise a lifetime of hard work, tears, and joy.”

Fortunately for collectors, the Lambrechts preservation-through-neglect has created the type of barn finds that many search years to discover. Among the dozen low-miles pickups sits a 1956 Chevrolet Cameo pickup with an odometer reading of just over one mile, and a 1964 Chevy Impala with six miles that still has its original window sticker and the plastic sheeting that covered its red leather seats. Although even ardent Corvette fans look askance at the late ’70s models, the ’78 version here with five miles has an appeal that’s grown over time.

The rest of the 500-car list reads like an inventory of popular models from the ’50s and ’60s — Bel Airs, Corvairs and even a couple of Vegas — which the VanDerBrink Auction company is still documenting ahead of the sale in Pierce on Sept. 28-29, along with dozens of pieces of memorabilia, hubcaps and even a Corvette pedal car. You can see the auctioneer take a walk though the Lambrechts’ garage below:

Car collectors dream about finding a forgotten “new” classic car, discovered in a barn or warehouse somewhere, covered in dust. This is that dream, only 500 times better….

A small-town Midwestern dealership in Pierce, Nebraska sold Chevrolets to local families and first-time buyers for 50 years until it’s husband and wife team finally closed their doors seventeen years ago. Since then, a staggering inventory of 500 surviving cars, new & used, have been stored away, undriven for decades. Some 50 cars “brand new” Chevrolets from the 1950s and 60s have less than 10 miles on the odometer.

Ray and Mildred Lambrecht are now in their 90s and have made what is described by their daughter Jeannie, as a “a difficult and painful” decision, to liquidate the dealership’s massive inventory of ‘survivor vehicles’. On September 28th and 29th, 2013, VanDerBrink Auctions will have the honor of selling this incredible, once in a lifetime collection of American automotive history.

Up for sale? A seemingly endless list of 1950′s, 60′s Impalas, TRi-Fives, Chevelles, including a 1956 Chevrolet Cameo Pickup and a 1963 Impala with less than 10 miles on the clock.

Lambrecht Chevrolet Company opened in 1946, at a time when cars sold for around $600 to $800. It was owned and operated by Ray and Mildred Lambrecht with just one employee, a mechanic. “My parents worked six days a week for 50 years, never taking one single day of vacation or one sick day,” remembers their daughter Jeannie. “They worked hard and operated their business with honesty, integrity, and kindness, frequently lending a helping hand to others who were in need …This was a small ‘mom and pop’ operation, and it stayed that way throughout the decades in business.”

While all the new, unsold stock were stored away in the warehouses, many of the dealership’s trade-ins were parked on the family farm outside of town which gradually grew into a massive collection. “There is a lot of history in that collection,” explains Jeannie, who says her love of Chevrolets is in her DNA . “Dad can look at any of those vehicles today and tell you the story behind it. He remembers each used car and the former owner, like the 1928 Durant owned by Mom’s uncle Louie.”

“Unlike today, one special day in September of each year was the first opportunity for anyone to view the new car models for that year. New cars would be delivered in advance and then hidden away so that nobody could see them before Announcement Day. Early that morning, Dad would move one shiny new Chevrolet into the showroom. There would be balloons and banners, coffee and donuts, souvenirs, and lots of built-up excitement. Everyone in town would come to see the new car and truck models.”

“When attending gatherings of friends and family, Dad would often turn to me and loudly ask the question, ‘What is the finest car made?’ I would shout, ‘Chevrolet!!!!’, and it would bring down the house. I didn’t really know what was so funny, but I was happy to play my part.”

Find details of the auction on the VanDerBrink website.
Compiled By: Josh Martin
Sources:
messynessychic.com
Autos.Yahoo.com

Labor Day: How it Came About; What it Means

Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.

Founder of Labor Day

More than 100 years after the first Labor Day observance, there is still some doubt as to who first proposed the holiday for workers.

Some records show that Peter J. McGuire, general secretary of the Brotherhood of Carpenters and Joiners and a cofounder of the American Federation of Labor, was first in suggesting a day to honor those “who from rude nature have delved and carved all the grandeur we behold.”

But Peter McGuire’s place in Labor Day history has not gone unchallenged. Many believe that Matthew Maguire, a machinist, not Peter McGuire, founded the holiday. Recent research seems to support the contention that Matthew Maguire, later the secretary of Local 344 of the International Association of Machinists in Paterson, N.J., proposed the holiday in 1882 while serving as secretary of the Central Labor Union in New York. What is clear is that the Central Labor Union adopted a Labor Day proposal and appointed a committee to plan a demonstration and picnic.

The First Labor Day

The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City, in accordance with the plans of the Central Labor Union. The Central Labor Union held its second Labor Day holiday just a year later, on September 5, 1883.

In 1884 the first Monday in September was selected as the holiday, as originally proposed, and the Central Labor Union urged similar organizations in other cities to follow the example of New York and celebrate a “workingmen’s holiday” on that date. The idea spread with the growth of labor organizations, and in 1885 Labor Day was celebrated in many industrial centers of the country.

Labor Day Legislation

Through the years the nation gave increasing emphasis to Labor Day. The first governmental recognition came through municipal ordinances passed during 1885 and 1886. From them developed the movement to secure state legislation. The first state bill was introduced into the New York legislature, but the first to become law was passed by Oregon on February 21, 1887. During the year four more states — Colorado, Massachusetts, New Jersey, and New York — created the Labor Day holiday by legislative enactment. By the end of the decade Connecticut, Nebraska, and Pennsylvania had followed suit. By 1894, 23 other states had adopted the holiday in honor of workers, and on June 28 of that year, Congress passed an act making the first Monday in September of each year a legal holiday in the District of Columbia and the territories.

A Nationwide Holiday

The form that the observance and celebration of Labor Day should take was outlined in the first proposal of the holiday — a street parade to exhibit to the public “the strength and esprit de corps of the trade and labor organizations” of the community, followed by a festival for the recreation and amusement of the workers and their families. This became the pattern for the celebrations of Labor Day. Speeches by prominent men and women were introduced later, as more emphasis was placed upon the economic and civic significance of the holiday. Still later, by a resolution of the American Federation of Labor convention of 1909, the Sunday preceding Labor Day was adopted as Labor Sunday and dedicated to the spiritual and educational aspects of the labor movement.

The character of the Labor Day celebration has undergone a change in recent years, especially in large industrial centers where mass displays and huge parades have proved a problem. This change, however, is more a shift in emphasis and medium of expression. Labor Day addresses by leading union officials, industrialists, educators, clerics and government officials are given wide coverage in newspapers, radio, and television.

The vital force of labor added materially to the highest standard of living and the greatest production the world has ever known and has brought us closer to the realization of our traditional ideals of economic and political democracy. It is appropriate, therefore, that the nation pay tribute on Labor Day to the creator of so much of the nation’s strength, freedom, and leadership — the American worker.

Compiled By: Josh Martin
Sources: Department of labor

We have all heard of or seen those FaceBook posts that claim wild uses for WD-40. Although it’s true that it has over 2000 uses, don’t believe every thing you hear. I decided to look into some of the fun facts and “WD-40 sanctioned” uses. Below is an article from WD-40 addressing just this issue, enjoy:

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What a Fish story!

Myth: WD-40 contains fish oil.
Fact: Consumers have told us over the years that they have caught some of the biggest fish ever after protecting their fish hooks and lures with WD-40. We believe this legend came from folks assuming that the product must contain fish oil since it appears to attract fish. Sorry Charlie®, it just ain’t so.

WD-40 Company has taken steps to respect and conserve the environment, and encourages its users to do the same. While WD-40 can be used to help protect fishing equipment from rust and corrosion, WD-40 Company does not recommend using WD-40 to attract fish.

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“WD-40 Cures Arthritis!” No Way.

Myth: WD-40 cures arthritis.
Fact: This popular headline, appearing at least once a year in the tabloids, is completely FALSE. WD-40 Company does not recommend the use of WD-40 for medical purposes, and knows no reason why WD-40 would be effective for arthritis pain relief. WD-40 contains petroleum distillates and should be handled with the same precautions for any product containing this type of material.

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WD-40’s “Secret Sauce.”

Sorry folks, it appears that the 50+-year-old formulation of WD-40 remains a secret today. Any information that you may encounter alleging the disclosure of the “secret sauce” is inaccurate.

One thing we must do is correct any misinformation that may be harmful to either our consumers or our good name. Specifically, the listing of incorrect and poorly defined ingredients and safety information.

WD-40 and Bike’s

wd-40-bike.jpgMyth: WD-40 Multi-Use Product should not be used on bike chains.
Fact:
While WD-40 Multi-Use Product it is not a grease, it is formulated with strong lubricating oils and other ingredients, and is a terrific product to use for bike maintenance. It does not attract dirt or moisture to metal surfaces – just be sure to wipe off any excess WD-40 Multi-Use Product before riding.

For long-term lubrication and other specialized bicycle maintenance needs, check out WD-40® BIKE. Developed specifically for cyclists and mechanics, this high-performance line of bicycle care products is sure to become a mainstay in the toolboxes of bike mechanics for decades.

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It’s Not Lube?

Myth: WD-40 Multi-Use Product is not really a lubricant.
Fact:
While the “W-D” in WD-40 stands for Water Displacement, WD-40 Multi-Use Product is a unique, special blend of lubricants. The product’s formulation also contains anti-corrosion agents and ingredients for penetration, water displacement and soil removal.

It’s Mineral Spirits?

Myth: WD-40 contains Stoddard Solvent.20130320-154041.jpg
Fact:
Over the past few decades, the name Stoddard Solvent was synonymous with all mineral spirits. Today, the mineral spirits found in products like ours are more refined and processed (see hydrogenation, hydrotreating and distillation techniques) providing mixtures with varying boiling points, cleaning ability, and chemical composition.

The catchall phrase “Stoddard Solvent” is no longer adequate to tell the proper story. WD-40 does indeed have 50% mineral spirits, but they are refined and purified for specific characteristics needed to meet today’s performance, regulatory, and safety requirements.

Fun Facts About WD-40facts

1) A bus driver in Asia used WD-40 to remove a python, which had coiled itself around the undercarriage of his bus.

2) Police officers used WD-40 to remove a naked burglar trapped in an air conditioning vent.

3) Crayola Stain Removal Tips recommends using WD-40 to remove (regular) crayon marks from a variety of surfaces.

4) The WD-40 Book, featuring many user testimonials and the wacky humor of Jim & Tim, The Duct Tape GuysTM, was published in 1997. The familiar blue and yellow can has been featured in other books ranging from The Big Damn Book of Sheer Manliness (General Publishing 1997) and Polish Your Furniture With Pantyhose (Hyperion 1995) to WD-40 for the Soul: A Guide To Mending Everything

5) Leslie Nielsen portrayed agent Dick Steele (a.k.a., Agent WD-40) in the 1996 movie Spy Hard.

As The Duct Tape Guys say, “You only need two tools in life, Duct Tape and WD-40. If it’s not stuck and it’s supposed to be, Duct Tape it. If it’s stuck and it’s not supposed to be, WD-40 it.”
So, keep using your WD-40. You can find a list of over 2,000 uses from our loyal users here. If you find a new use, please let us know. And, if you really need the secret formula, you can find it……written on a single notepad……locked in a vault……somewhere in California……if you can get in.

Health and Safety

Information derived from our Material Safety Data Sheet and referred to for the general use of our product can be misleading. MSDS information is for the workplace and not primarily intended for the general consumer. For the general consumer, the product label provides the key safety and usage information.

Source: WD40.com
Compiled By: Josh Martin

The little-known actors and actresses who star in Super Bowl commercials have one chance to make a career move after their brief but massive moments of fame. Some do. Some don’t.

Besides the endless hype, one thing, for sure, emerged from Sunday night’s Super Bowl commercials: unlikely stars.

Such as the pudgy geek who locks lips with the Go Daddy supermodel.

Or the super-friendly, super-happy white dude who fast-talks Jamaican dialect for Volkswagen.

Or the sexy robot who beats the stuffing out of the guy who touches her Kia.
Source: USA Today

About the “Space Babies” Commercial:

Kias Space BabiesFeaturing an awkward “birds and bees” conversation between a curious son and his side-stepping dad, KIA’s Super Bowl “Space Babies” ad has all the trappings of a viral smash.
Mixing sci-fi elements with tongue-in-cheek storytelling, the ad — one of the more elaborate narrative ads of Game Day — stars cute babies and baby animals galore.
Source: Huffington Post

About the “Hotbots” Commercial:

Hotbots Kia Super BowlKia made a statement with its Super Bowl ad for the 2014 Forte with a little help from former Miss USA Alyssa Campanella and a handsy, disrespectful media reporter.
The futuristic Forte is unveiled at a media event by a group of sexy cyborgs born from the likeness of Campanella as a slovenly news writer smears his greasy paws all over the vehicle’s pristine body. The cyborg unleashes a fury of quick strikes that send the reporter flying from the pedestal as she offers him a warning to “respect the tech.”

It’s probably safe to say he’ll never make that same mistake twice.
Source: Huffington Post
Compiled By: Josh Martin

Video Produced By: ABC News

**Update**

DENVER – Automated cars won’t be allowed in Colorado this year after a state Senate committee rejected a bill to allow driverless vehicles.

The Senate Transportation Committee decided against the bill to make Colorado at least the fifth state where automatic cars are legal. The cars are under development and are touted as safer than human-operated vehicles.

The bill would have stated that automated cars must still contain licensed drivers, and that the cars would have to have an override switch so they can be driven manually if needed.

Source: The Associated Press
automated car
DENVER – Cars without drivers could be possible on Colorado roads – but first lawmakers have to change state law to make them legal.

The state Legislature is poised to do just that under a bill up for its first debate in a Colorado Senate committee this week. The Transportation Committee will consider whether Colorado should become at least the fifth state to change the law to specifically allow automated cars.

The driver-less cars are developed in California by Google. Colorado’s proposal would state that automated cars must still contain licensed drivers, and the cars must contain an “override switch” so they can be driven manually if needed. The “drivers” in automated cars would be allowed to text or type.

Source: The Associated Press

By STAN SCHROEDER

January 2, 2013

Kia Motors America has signed a deal with Google to integrate Google’s content and search-based solutions into its UVO eServices telematics system.

The first vehicle to get the Google treatment will be Kia’s 2014 Sorento, with the first new features being driving directions and POI location powered by Google Maps and Google Places.

Users will also be able to send a POI or a destination to their car using a smartphone app, find the newest Kia dealership using Google Places, and control their on-board navigation system through voice commands.

“Due to the popularity and ease-of-use of Google Maps, owners can remain confident in the technology and information being delivered to them,” said Henry Bzeih, head of the connected car program and chief technology strategist at KMA.

After the Sorento, which is expected to go on sale during Q1 2013, Kia plans to introduce UVO eServices into other models in its lineup, including the 2014 Forte Sedan.

Source: ABC News
Compiled By: Josh Martin


tempKia Motors America (KMA) recently partnered with B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe) Teen Pro Active Driving Course to provide more than 150 teenagers ranging in ages 15 1/2 to 19 with advanced training to respond to real-world driving scenarios. B.R.A.K.E.S., with KMA’s support – which included a fleet of 2013 Kia Rios – provided the instruction at no cost in an effort to prevent injuries and save lives by educating teens and their parents about the importance of responsible driving habits.

“Kia’s partnership with B.R.A.K.E.S. is a reflection of the company’s commitment to give back to the communities in which we do business,” said Michael Sprague , executive vice president, marketing & communications, KMA. “Reinforcing the importance of responsible driving in the first few months of licensure is essential to reducing the number of teen motor vehicle crashes and making the roads safer for everyone.”

B.R.A.K.E.S., a 501 c3 charity based in Charlotte, N.C., has provided safe driving instruction courses for more than 8,000 students in the U.S. and Canada. The school offers nearly four hours of hands-on training and a very low student-instructor ratio to ensure personal attention. The curriculum includes an array of defensive driving techniques and raises awareness of the dangers of distracted driving. Parents participate in the courses alongside their teens to ensure safe driving techniques are reinforced following the session.

“More than 5,000 teenagers lose their lives each year across the country in traffic accidents,” said Doug Herbert , B.R.A.K.E.S. founder. “The support of companies such as Kia is invaluable to reducing the number of injuries and saving lives through advanced training.”

Training includes the following:

Accident Avoidance/Slalom: The two-part course simulates an animal or object jumping out in front of a car. It forces students to make a split second reaction to help negotiate a quick, evasive lane change without losing control. Students must navigate their vehicle around cones while focusing on weight transfer, hand positioning and eye scanning.

Distracted Driving: In 2009 it was estimated more than 5,400 people died in crashes that were reported to involve a distracted driver and about 448,000 people were injured1. The course demonstrates the danger that cell phones, text messaging, and other distractions can pose.

Drop Wheel/Off Road Recovery: The drop-wheel recovery course teaches students how to effectively recover from a drop-wheel situation by regaining control of the car and safely returning to the roadway.

tempPanic Stop: Teens often lack the experience needed to judge a safe following distance. The panic stop course instructs students on proper techniques to help stop a vehicle in the shortest distance while maintaining control. Students experience firsthand the effects of ABS and its ability to help keep the wheels from locking while pulsating brake pressure.

Car Control and Recovery: A wet skid pad simulates maintaining control on moist roads. Students learn how to recover from both over-steer (rear wheel) and under-steer (front wheel) skids.

Source: Kia USA


Kia Becomes a Time Machine in New Ads With Blake Griffin
By STUART ELLIOTT
temp2A child actor appears as the basketball star Blake Griffin circa 1995 in a commercial for Kia in a campaign that features Mr. Griffin and debuts as the N.B.A. 2012-13 season begins. A child actor appears as the basketball star Blake Griffin circa 1995 in a commercial for Kia in a campaign that features Mr. Griffin and debuts as the N.B.A. 2012-13 season begins.

In basketball, traveling violates the rules. But in advertising, sending a basketball star on a time-traveling odyssey, inside the sponsor’s product, makes for clever commercials.

In a humorous campaign, Kia Motors America and its agency, David & Goliath, are reteaming with Blake Griffin of the Los Angeles Clippers for a series of commercials in which the basketball star drives a Kia Optima sedan as if it were a time machine.

The campaign is to begin on Tuesday, to coincide with the start of the 2012-13 National Basketball Association season. The 2013 Kia Optima is the “official vehicle of the N.B.A.”

The commercials feature Mr. Griffin using the Uvo voice-activated entertainment and information system inside his Kia Optima to send him back to different years from 1995 to the early 2000s.

The years, it turns out, are his “Wonder Years,” to borrow the title of the TV series, in that in each commercial Mr. Griffin meets a young actor playing a younger version of himself.
Blake Griffin in the Kia advertisement. Blake Griffin in the Kia advertisement.

For instance, in the first spot Mr. Griffin asks to go back to 1995 and Uvo summons up the song “This Is How We Do It” from that year. He meets up with a version of himself who, based on his birth date in 1989, is about 6 years old.

“Who are you?” the child asks Mr. Griffin, who replies, “You, from the future.” The child wonders if Mr. Griffin’s Optima is his spaceship, to which the grown-up replies, “No, it’s way better.”

temp2Then, in a dig at Mr. Griffin’s reputation for having problems with free throws, he advises the youngster to “practice your free throws.” On parting, Mr. Griffin takes a shot — and misses.

The Kia association with Mr. Griffin began when he dunked over a Kia Optima at the 2011 N.B.A. All-Star Game.

Sports and music are two of the four pillars of the Kia brand’s outreach to its target audience, along with popular culture and what the company calls the “connected life” — that is, technology like Uvo.

“The immediate impact” that Mr. Griffin had “on our brand was incredible,” said Michael Sprague, executive vice president for marketing and communications at Kia Motors America in Irvine, Calif., and “proved to be very successful with the N.B.A. fan.”

“We felt we needed to do it again,” he added.

Mr. Griffin’s family provided images of him as a child to make it easier to cast the children in the commercials, Mr. Sprague said, and “within hours” of the casting calls getting under way in Los Angeles and New York, “we had some great people to represent him.”

A different child portrays Mr. Griffin in the second commercial, which is set in 1997 and uses the song “How Bizarre.” In that spot, Mr. Griffin encounters the younger version of himself playing football with friends.

“Wrong sport,” he tells the child, kicking the football far away. He also offers the junior Blake some fashion advice: “Stop wearing jean shorts. Just trust me.”

There will be three additional spots, Mr. Sprague said, to be released periodically as the N.B.A. season progresses. The five spots will run on networks like ABC, ESPN and TNT as well as on the Kia channel on YouTube.

temp2Although football may be the wrong sport in the commercial set in 1997, it is the right genre for Kia advertising, at least when it comes to the Super Bowl. Kia has announced it would return as a Super Bowl sponsor, buying time during Super Bowl XLVII on Feb. 3, 2013.

Although Mr. Sprague declined to talk about what the Super Bowl spot will be about, he did rule out a couple of possibilities. It will not be a commercial featuring Mr. Griffin, he said, nor, as of now, will it be a spot with the popular hip-hop hamster characters for the Kia Soul.

SOURCE: New York Times
Compiled By: Josh Martin

Kia Motors America Unveils New 2014 Sorento CUV at the Los Angeles International Auto Show

Kia’s Popular U.S.-Built[1] Crossover Returns with an All-New Platform, Sophisticated New Styling Cues and Significant Improvements To Ride, Handling and Comfort

– Over 80 percent of the parts in the 2014 Sorento are either all-new or significantly redesigned, including a new 3.3-liter GDI V6 engine delivers 290 horsepower

– New Sorento will be the first Kia vehicle to offer the company’s next-generation UVO eServices voice-activated telematics system

PR Newswire

LOS ANGELES, Nov. 28, 2012

2013 kia sorentoLOS ANGELES, Nov. 28, 2012 /PRNewswire/ — Kia Motors America (KMA) today unveiled a significantly redesigned version of its popular Sorento CUV at the Los Angeles International Auto Show. Just three years after U.S. production of the CUV began in West Point, Georgia, the 2014 Sorento comes to market as no mere refresh or facelift, boasting instead an all-new chassis, a new Gasoline Direct Injected (GDI) V6 engine, a substantially redesigned interior and a next-generation infotainment system. Expected to arrive in showrooms during the first quarter of 2013, the redesigned Sorento also adds a top-of-the-line trim level to its lineup – the SX Limited – which delivers an impressive roster of premium features and amenities.

“With each new vehicle launch Kia is advancing the concept of value to new levels of sophistication and with significant chassis, suspension, powertrain and comfort and convenience upgrades the new Sorento continues that trend,” said Michael Sprague, executive vice president, marketing and communications, KMA. “With more than 80 percent of the 2014 Sorento including new or significantly redesigned parts, it’s obvious that the improvements are not just skin deep; including technological enhancements such as UVO eServices, the next generation of our voice activated telematics system, and Kia’s first-ever blind spot detection system. [2]”

Fundamental Changes Improve Performance, Ride and Handling

If the engine is to be considered the heart of any vehicle, it’s safe to assume the new 2014 Sorento has a powerful ticker beneath its sculpted hood. New this year, the all-aluminum 3.3-liter GDI V6 produces a smooth 290 horsepower at 6,400 rpm and a stout 252 lb.-ft. of torque at 5,200 rpm. It’s available optionally on the LX and EX, while residing as standard equipment in the LX V6, EX V6, SX and SX Limited. Power is routed to either the front wheels or, optionally, to all four using an enhanced Torque On Demand all-wheel drive system that seamlessly directs power to the tire with the most traction and now includes the benefit of Torque Vectoring Cornering Control (TVCC) that aids stability under certain driving conditions.

The 2.4-liter GDI four-cylinder engine returns, now as standard equipment in the LX and EX, and replaces the previously-standard 2.4-liter MPI 4-cylinder. With 191 horsepower at 6,300 rpm and 181 lb.-ft. of torque on-hand at a low 4,250 rpm, the lightweight all-aluminum powerplant is efficient while still providing enough grunt to perform yeoman’s duty day in and day out.

Regardless of engine or driveline choice, the Sorento comes standard with a smooth shifting six-speed automatic transmission. Also standard in the new 2014 Sorento, Electric Motor Driven Power Steering replaces the hydraulic unit from the 2013 model, which improves steering feel and reduces weight to aid efficiency. New available FlexSteer offers drivers a choice of three steering modes: Comfort, Normal and Sport.

Just three years into its product lifecycle, Kia’s engineers saw fit to bring the new 2014 Sorento to market on an all-new chassis that increases torsional rigidity by 18-percent. A major focal point in designing the new chassis was to improve ride and handling. Within the engine bay, a strut-tower brace increases chassis stiffness and provides a solid platform for the new independent front suspension that incorporates a stiffer H-shaped sub-frame cradle which offers improved vehicle tracking. Around back, a reinforced multi-link setup utilizes new bushings and mounts to better isolate road noise vibration, while its compact design allows for more interior space.

Sophisticated Design, Inside and Out

In a segment more often known for bland utility, the new 2014 Sorento sports dynamic and sophisticated design elements, inside and out. Redesigned front and rear fascias enhance the Sorento’s road presence with a lower, broader appearance up front and a visually wider stance at the rear. The ubiquitous Kia tiger-nose grille is enhanced with an anodized silver metal or black mesh appearance and the lower valance has been opened to expose an aggressive cross-hatched maw. Front LED positioning lamps create dramatic eyebrows while projector style headlights peer from behind tapered clear lenses. Available fog lights on all trim models have been upended and pushed to the far corners of the front bumper for better forward and side visibility. Horizontally positioned rear LED combination lamps embrace the turn signal and back-up lights, emitting a warm corona that makes the 2014 Sorento instantly recognizable from behind. The new Sorento rides on redesigned 17-, 18- and, a first for Kia’s best-selling CUV, larger 19-inch wheels.

To step inside the new 2014 Sorento is to experience a new level of sophisticated elegance. A redesigned instrument panel deftly combines technology with proven ergonomics. On EX trims and above, the large center gauge cluster features a 7-inch TFT LCD that projects a digital speedometer flanked by easy-to-read analog instruments for the tachometer, fuel level and engine temp. The TFT LCD readout also displays trip and vehicle information, along with navigation updates (optional). The center stack’s appearance and layout has been modernized and button positions have been rearranged for a more user-friendly experience. The new design also provides room for Kia’s new larger touch screen. Diagonally spanning eight inches, the optional screen integrates navigation, SiriusXM Traffic™[3] with real-time road information updates, a premium Infinity®[4] audio system, SiruisXM™ Satellite Radio[5], Bluetooth® hands-free connectivity[6], vehicle settings and UVO eServices, Kia’s next generation of infotainment and telematics. Other new available features in the 2014 Sorento include Kia’s first-ever programmable power liftgate, a redesigned panoramic sunroof with a one piece power-operated shade, integrated 2nd row sliding sunshades, available dual ventilated air-cooled front seats, a 115-volt power inverter, and illuminated door handle pockets.

Using advanced sonar sensors, the 2014 Sorento is also the first of many Kia vehicles to begin offering a blind spot detection system. The system continually monitors traffic around the Sorento and if another vehicle is detected within a set distance, audio and visual elements alert the driver to the issue.

Advancing Value to New Levels of Sophistication: Sorento SX Limited

Shortly after the arrival of the new 2014 Sorento, the Sorento SX Limited is destined for market within the second quarter of 2013. With the success of the Optima SX Limited launched earlier this year, offering a similar appearance package on the Sorento was a logical follow-up.

Offered only in Ebony Black, Snow White Pearl and Titanium Silver, the SX Limited is set apart visually from the Sorento SX by unique self-leveling Xenon HID head lights, exclusive 19-inch chrome wheels and sporty red painted brake calipers. Exclusive SXL badges adorn the exterior to complete the look.

Inside, unique and luxurious Nappa leather trimmed seats, a wood-trimmed, heated steering wheel, and heated rear seats are all standard. The exclusive soft-touch head liner and pillar accents make the Sorento SX Limited an inviting respite from the stress and strain of urban existence.

Kia’s Unprecedented Growth
Kia Motors is one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[7] and the industry’s highest brand loyalty ranking[8]. Kia’s U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company’s best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the “Official Automotive Partner” of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S.[9] Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

[1] The Sorento is built in the United States from U.S. and globally sourced parts.

[2] The blind spot warning system is not a substitute for proper and safe lane changing procedures. Always drive safely and use caution when changing lanes. The blind spot warning may not detect every object alongside the vehicle.

[3] Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.

[4] Infinity is a registered trademark of Harman International Industries, Incorporated

[5] Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.

[6] The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and tradenames are those of their respective owners. A compatible Bluetooth® wireless technology enabled cell phone is required to use Bluetooth® wireless technology.

[7] Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.

[8] Source: Experian Automotive Q2 2011 market analysis.

[9] Based on 5-year cumulative growth between 12-month retail sales for periods ending October 2007 and October 2012 of all U.S. automotive brands.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.

SOURCE Kia Motors America
Compiled By: Josh Martin

Video Produced By: Super Car Haul

Kia Motors America (KMA) is one of the fastest-growing car companies in the U.S., and its two popular crossover utility vehicles have acquired an impressive collection of awards and accolades from industry observers. This week, the brand’s two CUVs received a different type of recognition when Strategic Vision revealed that new car buyers identified the 2013 Sorento and 2013 Sportage as the number one ranked vehicles in Total Value in the Medium and Small SUV segments, respectively, in the research firm’s latest Total Value Index@ (TVI) study.

2015 kia sportageMore than 350 new vehicles were vetted and over 77,000 buyers who purchased models from September 2011 to June 2012 were surveyed to compile Strategic Vision’s 16th annual TVI study, which revealed that quality and innovation shaped buyers’ opinion of overall values. “The result shows that innovation is the strongest single predictor of which cars, brands and corporations are seen as the best value, or ‘Total Value’ in our study,” stated Alexander Edwards, president of Strategic Vision.

“Kia takes great pride in advancing value to new levels of sophistication, and Strategic Vision’s ‘Total Value’ recognition is gratifying because it is based on feedback from Sorento and Sportage customers,” said Michael Sprague, executive vice president, marketing & communications, KMA. “This honor speaks to Kia’s goal of producing cars that are not only affordable but also dynamic in terms of their design, performance and cutting-edge technology attributes.” The Sorento combines fun and functionality in a refined and value-minded CUV with impressive power. Kia’s longest running nameplate, the Sportage, offers design and performance in a compact CUV with modern amenities and a fun-to-drive personality.

Kia’s Unprecedented Growth

Kia Motors is one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[2] and the industry’s highest brand loyalty ranking[3]. Kia’s U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company’s best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About the 2013 Sorento

The 2013 Sorento incorporates all of the comforts of Kia’s signature crossover utility vehicle with the functionality consumers have come to expect. Built at Kia Motors’ U.S. manufacturing plant in West Point, Georgia, the Sorento can be powered by any one of three capable engines including a robust 3.5-liter V6 engine with sportmatic shifting. The Sorento also offers optional All-Wheel Drive, third-row seven-passenger seating, Bluetooth@[4], SiriusXM radio[5], Infinity@[6] surround sound and Kia’s UVO powered by Microsoft@ voice- activated infotainment and communication system[7]. The refined and value-minded 2013 Sorento is offered at a starting MSRP of $23,150[8].

About the 2013 Sportage

The 2013 Kia Sportage offers value-, image- and safety-conscious consumers a striking design and a standout combination of fun-to-drive performance, the latest in-vehicle technologies, and an abundance of comfort, convenience and safety features all at a tremendous value. The sleek and modern Sportage is available with either a 2.4-liter, 176 horsepower engine or a 2.0-liter, 260 horsepower Turbo GDI engine. Inside the cabin, the Sportage offers a host of available technology features, including Kia’s all new UVO Powered by Microsoft@ hands-free, voice-activated infotainment system. The 2013 Sportage features a starting MSRP of $19,000[9].

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the “Official Automotive Partner” of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. [10] Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

About Strategic Vision

Strategic Vision is a research-based consultancy with over thirty-five years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers. Its unique expertise is in identifying consumers’ comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors.

[1] Based on 5-year cumulative growth between 12-month retail sales for periods ending October 2007 and October 2012 of all U.S.

automotive brands.

*The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally

sourced parts.

[2] Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.

[3] Source: Experian Automotive Q2 2011 market analysis.

[4]The Bluetooth@ word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other trademarks and tradenames are those of their respective owners. A compatible Bluetooth@ wireless technology enabled cell phone is required to use Bluetooth@ wireless technology.

[5]Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com5/8 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.

[6] Infinity is a registered trademark of Harman International Industries, Incorporated.

[7] UVO is optional equipment and available with select packages. Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.

[8] MSRP for Sorento LX excludes $800 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

[9] Starting prices for Sportage bases are manufacturer’s suggested retail price (MSRP), which excludes $800 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

[10] Based on 5-year cumulative growth between 12-month retail sales for periods ending October 2007 and October 2012 of all U.S. automotive brands.

SOURCE Kia Motors America
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